Premium Retailer Loyalty Programme
A Premium Loyalty Programme Designed To Help Convenience Retailers Win More Share In Beer & Cider.
The Proof
The Portfolio
Retailers Get A Simple Story They Can Believe In With Brands They Already Trust.
The Retailer Promise
Our Experts Consult On The Right Range For Your Local Shopper, Giving You A Competitive Edge With Data-Backed Ranging Decisions.
New Activation Materials Help Premium SKUs Cut Through On Shelf. Gold Members Receive Exclusive Activation Materials.
Cash Rewards, Raffles, And Recognition Make Execution Worth It. Grow From Bronze All The Way To Gold (Elite) To Increase Cash Reward.
The Process
Our Budweiser Experts Visit Your Store And Reviews The Current Range And Fixture.
We Assign Your Store To Bronze, Silver or Gold (Elite) Status Based On Your Range.
Your Store Information Is Captured And Transferred To Shopt, The B2B Cash Rewards App.
Powered By 
Every 6 Weeks, Our Experts Will Visit To Assess Your Tier. Cash Reward Within 7-10 Days.
The Range
Reward Tiers
Our Best-Selling SKUs Unlocking Our Basic Rewards
Requirement: Stock The *MUST STOCK* Starting Line Up 15 SKUs
For Stores With More Visibility Across The Fixture.
Range The Starting Line Up + Any x5 Super Subs.
Full Acesss To Richer Bud Club Rewards.
Starting Line Up + Any x11 Super Sub or Acadamy SKUs.
Going Digital
A Smarter Way For Retailers To Track Rewards, Access Content And Stay Connected - All In One Place.
See Your Tier Status, Earn History, And Upcoming Rewards In One Dashboard.
Access Bud Club Raffles And Exclusive Content Faster Than Ever Before.
Receive Ranging Guidance And Promotional Prompts Tailored To Your Store.
Cash Rewards Arrive In Your Shopt Wallet Within 7-10 Days Of Each Qualifying Visit.
Year-End Celebration
A Year-End Celebration Of Bud Club Hero Retailers - The Best Stores In The Programme. Elite Members Get Priority Access.
London
BUD CLUB
AWARDS
Thursday, 4 February 2027
Reach Elite Tier Status And Earn Your Invite. Celebrate Alongside The Top-Performing Convenience Retailers In The Programme.
Interested In joining Bud Club? Register Your Interest With The Email Below Or Ask Your AB-InBev Rep To Walk You Through The Programme.
<GROW YOUR SALES - DRIVE YOUR CATEGORY - GAIN EXCLUSIVE BENEFITS
Got Questions?
Your answer here.
Input email address, select reset password. OTP will be sent to the email address. Once the account has been accessed using the OTP, the password can be reset from the profile.
Activity can be checked from the Claims page on the retailers app. If no activity, escalate to Budweiser Expert.
Profile . Places . Bank details . Save changes
Profile. Places. Add a place. Drop down on homepage allows to switch between accounts. Users can create a Head Office Account allowing them to control all payments and bank details across multiple stores. Profile . Store . Join Head Office.
Profile . Store . Edit.
Profile . Places . Bank detail . Save changes.
Photo location and store location do not match. Photos must be on a fixture. Unable to identify product size/weight. Unable to identify correct flavour. Speak to your Budweiser Expert for advice if you need support.
Your answer here.
Has the retailer completed all allocated rewards; new rewards will push through as they are completed. Not on call file. A Rep can only see the rewards of the brand they work with,user may have rewards for other brands.
Payments are processed on Monday and Thursday. Payments should be in the owners account within 7-10 days.
Your answer here.
Please check that your bank details correct. Incorrect details may take some time to recognise, once recognised funds will be transferred back to the wallet.
Payments are made in £10 increments; the payment may be split across 2 invoices.
Contact your line manager who will be able to support.
Contact Thebudclub@ab-inbev.com.
We aim to verify stores within 24 hours. If you haven't heard back from us within 5 working days, please reach out to us.
There is already an account for this store that has been active within the last 3 months. New owner needs to provide evidence (Wholesaler receipt/utility bill) to prove this to hello@shopt.co.uk
Unable to match provided details with a location on Google Maps or user has used road name/city as the shop name. Advise user to correctly enter current shop name and details.
An account will be duplicated if a new user sets up a new account for an existing store. A utility bill or wholesaler receipt needs to be sent to hello@shopt.co.uk to prove the new user owns the store and for the store be changed to verified.